Too Faced is one of Estée Lauder Companies’ most recognizable prestige beauty brands, celebrated for its playful voice, bold packaging, and trend-setting makeup innovations. Its global e-commerce platform delivers a high-energy, highly visual shopping experience to millions of beauty lovers worldwide, blending storytelling, influencer-driven launches, and high-volume digital retail.
Visual identity design
Within the Estée Lauder Companies portfolio, Too Faced occupies a unique space where pop-culture, beauty, and commerce collide—driving rapid product drops, viral campaigns, and global promotions across dozens of international markets. The brand’s digital ecosystem must scale effortlessly while preserving its distinctive tone, fast-moving marketing cadence, and conversion-focused user experience.
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