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Aveda is Estée Lauder Companies’ purpose-driven beauty brand, rooted in botanical science, sustainability, and professional salon heritage. Its global digital platform supports a holistic e-commerce and content experience, connecting consumers, salons, and professionals across international markets through education, product discovery, and conscious commerce.
Visual identity design
Within the Estée Lauder Companies portfolio, Aveda stands apart for its commitment to environmental responsibility and wellness, blending commerce with education and storytelling. The brand’s online presence must support global product launches, salon partnerships, and region-specific experiences while maintaining performance, accessibility, and consistency at enterprise scale.
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