Bobbi Brown is Estée Lauder Companies’ iconic modern-beauty brand, built on the philosophy of enhancing natural beauty through effortless, high-performance makeup and skincare. Its global digital platform supports a refined, content-driven shopping experience that serves millions of customers worldwide across a wide range of devices and international markets.
Visual identity design
Within the Estée Lauder Companies portfolio, Bobbi Brown represents understated luxury and professional artistry, combining education, product discovery, and e-commerce into a seamless global experience. The brand’s online presence must balance editorial storytelling with enterprise-grade performance, supporting continuous product launches, regional merchandising, and high-traffic seasonal campaigns at scale.
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