Jo Malone London is Estée Lauder Companies’ iconic British fragrance and lifestyle brand, renowned for its minimalist aesthetic, refined scent profiles, and emphasis on craftsmanship and personalization. Its global digital platform delivers an elegant, immersive experience that supports fragrance discovery, gifting, and premium e-commerce for a discerning international audience.
Visual identity design
Within the Estée Lauder Companies portfolio, Jo Malone represents timeless luxury and thoughtful design, blending editorial storytelling with high-touch commerce across markets worldwide. The brand’s online experience must seamlessly support customization, seasonal collections, and global campaigns while maintaining a calm, elevated presence and flawless performance at scale.
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