Crème de la Mer is one of Estée Lauder Companies’ flagship luxury skincare brands, blending cutting-edge science with iconic storytelling to serve a discerning global audience. As the pinnacle of prestige within ELC’s portfolio, La Mer’s digital platform supports high-end commerce, immersive brand experiences, and content delivery across dozens of international markets—requiring performance, consistency, and elegance at massive scale.
Visual identity design
Crème de la Mer is one of Estée Lauder Companies’ most prestigious global luxury skincare brands, known for its cult-favorite Miracle Broth™ and its deep roots in science-driven healing and transformation. Positioned at the intersection of high science and high luxury, La Mer serves a discerning international audience that expects not only exceptional product performance, but an elevated digital experience to match.
Within the Estée Lauder Companies portfolio, La Mer represents the pinnacle of premium skincare—sold in high-end department stores, luxury retailers, and direct-to-consumer channels across dozens of global markets. Its digital presence must seamlessly support storytelling, commerce, and brand integrity at massive scale, delivering a consistent, refined experience for millions of visitors worldwide.
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